When I owned my integration business, I was regularly asked how competitive my prices were, if my prices were similar to those online, if I would match the prices of big box movers and if it was better for the client to purchase the device themselves and have me install it. These are some challenging…
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CHANHASSEN, Minn. — June 20, 2016 — The BIG Corp (Baker International Group), a leading global, full-service sales rep firm, announced today that it has been selected as the EMEA and APAC international sales manager for whole-house audio market innovator Russound®. “Russound is a proven leader in the CI industry,” said Pete Baker, president of…
“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had the opportunity and pleasure to meet with professional integrators all over the world. Often, while meeting with these professionals, I would hear similar objections across…
Believe it or not, many consumers are actually terrified of purchasing professionally installed entertainment systems, or at least a little intimidated by technology. The simple reason for this is that they are afraid that they are going to make a huge investment, and then not be able to turn on their TV. As a Professional…
A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers from you today; so you need to give them a reason why they should.” This is so true, and not just when talking about loudspeakers.…
Gardiner, ME – February 17, 2016 – Today NEAR, a division of Bogen Communications, Inc. (“NEAR”), a high performance outdoor speaker manufacturer, announced the appointment of The BIG Corp. (Baker International Group), as sales representatives for all countries outside of North America. BIG was founded by Pete Baker, a dynamic global sales professional with over…
The industry is moving further and further away from being centred around AV and being squarely focused on the network. As such, integrators should be on the lookout for devices that sit on the network and can turn their companies into ‘service providers’. One such product comes from French supplier Krika. The One is an…