Are You Selling The Right Solution?

“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had the opportunity and pleasure to meet with professional integrators all over the world. Often, while meeting with these professionals, I would hear similar objections across…

Why should anyone buy from you?

A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers from you today; so you need to give them a reason why they should.” This is so true, and not just when talking about loudspeakers.…

KRIKA: THE ULTIMATE PADDLE

The industry is moving further and further away from being centred around AV and being squarely focused on the network. As such, integrators should be on the lookout for devices that sit on the network and can turn their companies into ‘service providers’. One such product comes from French supplier Krika. The One is an…