“That’s Too Expensive, my customer would never buy that”

Over the past few months, I have had the great pleasure and opportunity to attend several dealer events and trade shows, in the USA and Internationally. One of the comments…

Is Your Company Sitting on a One-Legged Stool?

When my kids were younger, I would tell them the following story to guide them towards better stability in their life. I would tell them if they had a stool…