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  • About Us
  • Services
    • BIG Idea Group
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  • Resources
    • Industry Resources
    • Our Market
    • Become a BIG Distributor
    • Education
    • Brochures
    • Business Related Videos
    • BIG Professional Resources
    • Upcoming Events
    • Partner Resources
    • Home Technology Association
  • What’s New
    • Upcoming Events
  • Contact Us
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  2. Category "Articles"

“Are you creating Superfans with each customer touchpoint?”

Articles, BIG (in the) NewsBy The BIG CorpApril 2, 2022

As many of you may know, I grew up in the Bahamas. I have the great opportunity to travel back to the Bahamas frequently to visit relatives and check on…

“What do you want to be when you grow up?”

ArticlesBy The BIG CorpFebruary 11, 2022

My wife and I had a special guest at our house recently. Our good friends dropped off their 5-year-old son, Nash with us for the weekend. We had a blast…

Cold calls build character and create success!

ArticlesBy The BIG CorpDecember 16, 2021

Recently, I had the pleasure of enjoying a lunch with a former employee and good friend of mine. We reflected on a time when we were trying to build up…

Beware of the SFD!

ArticlesBy The BIG CorpSeptember 10, 2021

In 1962, a group of four British musicians drove ten hours in a snowstorm to audition with Decca Records. After playing several songs, the producer at Decca dismissed them citing…

We All Work for Sales!

ArticlesBy The BIG CorpSeptember 10, 2021

“We all work for sales.” I was recently alerted to this business mantra. A friend of mine recounted how he would tell his staff: “you don’t work for accounting, for…

“Sail towards your future success!”

ArticlesBy The BIG CorpFebruary 6, 2021

In 1884 in a small town in Hassroun, Lebanon an eleven-year-old boy, Thannous Michael Saadi made the brave and pivotal life decision to leave his beloved country with his uncle…

Communication will determine the success or failure of your business!

ArticlesBy The BIG CorpNovember 30, 2020

Many years ago, when I had my Integration Company, I was working on a very nice remodel project. The homeowner was a big Italian guy with a very “strong personality”,…

“I’m Too Busy”

ArticlesBy The BIG CorpNovember 30, 2020

I would like to  …… but I’m too busy is something that I have thought or said countless times over the years. I would like to take this course, update…

Selling Home Technology to Baby Boomers

ArticlesBy The BIG CorpApril 28, 2020

I have been in the consumer electronics industry and involved with residential technologies for more than 30 years, with several decades invested as an integrator meeting with hundreds of end…

“Delight your prospects, even if they don’t become a customer”

ArticlesBy The BIG CorpMarch 25, 2020

Last year I was on a business trip overseas, visiting prospective new customers, with a local Sales Rep who distributed several of my product lines. During our conversations, a company…

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