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CHANHASSEN, Minn. — June 20, 2016 — The BIG Corp (Baker International Group), a leading global, full-service sales rep firm, announced today that it has been selected as the EMEA and APAC international sales manager for whole-house audio market innovator Russound®.

“Russound is a proven leader in the CI industry,” said Pete Baker, president of The BIG Corp and international sales manager for Russound. “I am especially proud of the company’s dedication to custom installers through its RCI program, which ensures all Russound products are installed by professionals. As the connected home becomes ubiquitous, we look forward to partnering with Russound and its dedicated dealers and distribution partners to successfully extend the brand’s reach globally.”

“We are delighted to welcome Pete Baker and the BIG Corp to the Russound team,” said Charlie Porritt, CEO of Russound. “Pete’s experience and talents will greatly benefit our dedicated dealers and distribution partners and be an integral part of our initiative to make the Russound experience the very best in the industry.”

Russound’s comprehensive lineup of multiroom audio systems, source equipment, volume controls, amplifiers, loudspeakers, and intercom systems provide the professional integration market with effective go-to solutions for an enjoyable and seamless whole-house distributed audio experience. The company’s award-winning XSource streaming audio player supports multiple applications, featuring a compact form factor for easy integration with external amplifiers or whole-house receivers. Designed for scalability, XSource includes native support for high-resolution audio, and the full complement of sources available in all Russound’s XStream series of products. It can be integrated with Russound MCA-Series and C-Series controllers, or can operate as a standalone streaming source to be used alongside any amplifier or multiroom audio system. It offers both analog and digital outputs as well as built-in Ethernet connectivity. In addition, it works with the MyRussound App for iOS/Android™ phones and tablets, and the XTS touchscreen interface, for control of up to 16 stereo audio zones in a single installation using any combination of XStream series audio products.

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About Russound®
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, New Hampshire, USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With almost 50 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit

About The BIG Corp – Baker International Group

BIG is a full-service sales and marketing representative and consulting firm dedicated to providing unmatched brand development and global expansion support to customers in the consumer electronics industry. The company’s goal is simple: deliver exceptional value by exceeding clients’ expectations in every regard. BIG was founded by Pete Baker, a dynamic global sales and marketing professional with over 25 years of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. More information is available at

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Photo Caption: From left to right: Charlie Porritt, CEO of Russound and Pete Baker, president of The BIG Corp.

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The BIG Corp Contact:

The Baker International Group, Global Solutions for CE Companies
Pete Baker
Tel: +1 952-270-3999

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