Welcome to BIG!

We are a Global, full service, Sales Rep firm, and Business Development agency; providing exceptional support to the finest brands in Consumer Electronics. We strive to delight our customers in everything we do – exceeding their expectations and adding value to their brand, globally.

BIG was founded by Pete Baker, a dynamic global sales and marketing professional with decades of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006.

More About BIG

Our Services

Global Strategy

We have the experience and understanding of the Global markets and the CI channel to develop and execute a winning strategy for your brand.

Professional Sales Representation

With over 30 years of industry experience, BIG has the knowledge, technical understanding and skills to deliver the most effective and comprehensive Sales experience for your brand.


BIG understands the International markets, and how to create and deliver the most impactful message about the brand to the regional audience.


Add BIG to your team as a consultant for a specific project: long or short term, and you will gain 30 years of industry experience to fuel further success with your business.

The Latest from BIG

As a CEDIA Subject Matter Expert on Control and Automation and a veteran in the CE industry, Pete Baker has contributed many articles to publications worldwide on various subjects.

Think BIG!

Harnessing over 30 years of experience in the consumer electronics industry with a track record of BIG success…

Contact us today to discover how we can help develop your brand and expand your global footprint.

Our Clients