BIG was founded by Pete Baker, a dynamic global sales and marketing professional with decades of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006.
We have the experience and understanding of the Global markets and the CI channel to develop and execute a winning strategy for your brand.
Professional Sales Representation
With over 30 years of industry experience, BIG has the knowledge, technical understanding and skills to deliver the most effective and comprehensive Sales experience for your brand.
BIG understands the International markets, and how to create and deliver the most impactful message about the brand to the regional audience.
Add BIG to your team as a consultant for a specific project: long or short term, and you will gain 30 years of industry experience to fuel further success with your business.
The Latest from BIG
As a CEDIA Subject Matter Expert on Control and Automation and a veteran in the CE industry, Pete Baker has contributed many articles to publications worldwide on various subjects.
Harnessing over 30 years of experience in the consumer electronics industry with a track record of BIG success…
Contact us today to discover how we can help develop your brand and expand your global footprint.
“I have had the great pleasure to work closely with Pete Baker over the past decade. I have witnessed his talent and abilities in sales, marketing, and international business development. Pete has achieved success at everything he puts his mind to, and it does not happen by accident. He carefully works with his industry partners to define a strategic road map to success and then executes the plan with great precision.
Pete is a hardworking, intelligent, dedicated and forward-thinking leader who understands not only the complexity of the CI channel but also the dynamics of sales and marketing in the European markets. He is able to explain complex products and systems in a simple way by adapting his sales pitch to the customer’s specific situation and environment in any International market.”
“… Pete is a hands-on, technical sales professional , with tremendous knowledge of our industry.
Pete’s international experience in the CI channel covering sales, marketing, business development and training were very instrumental in the success we achieved in the UK with the brands he represented.
Pete has delivered dozens of training courses for UK residential custom installers and is able to immediately “click” with our trade customers, because they quickly understand that he has lived in their shoes for decades.”
“I have worked with and for Pete for several years and consider him one of my mentors.
Pete’s ability to build long term relationships, find new markets, grow the business and turn issues into opportunities are just a few of skills I admire Pete for. Mostly, I respect him for his leadership and ethics.
I would highly recommend Pete if you are looking to expand your business domestically or internationally.”
“…I would describe Pete Baker as the God Father of International Presentations. Always the charismatic orator, who skillfully captivates the audience.”
“As a magazine editor in the custom integration channel, I’ve had the pleasure of interviewing Pete on numerous occasions over the years. He’s always been a consummate professional in every way. His knowledge of his field runs deep, and his attention to detail has always been strong. A conversation with Pete always leaves me with a smile on my face.”
“My team and I have worked with Pete for several years. He had a direct positive effect on our business and he is a person I rank very high on the list of the many people I interact with in various businesses and markets.”
“Pete has great knowledge, enthusiasm and passion for the CE Industry. He is an expert at qualifying customers with critical listening skills and extremely committed to servicing his customers best interests.
Above all, I enjoy working with Pete Baker and learning from him.”
“Pete has this amazing charisma and knows how to adapt to very different situations. We always admired how he was so natural at convincing his audience … His training classes were always very appreciated , fun and very educational; His contacts in our Industry are quite overwhelming and his marketing strategies have been very interesting and enriching for us, as well as being very successful.
A great multicultural and bilingual person, a real asset to any company who believe in the Power of personal relations in Business.”
“He’s as honest and hard-working as they come and he doesn’t have a disingenuous bone in his body. He has always been a loyal champion of his company, his products, his customers and his colleagues. But he’s also firm and he expects results, whether that is from sales reps, PR firms … or publications like CE Pro.”
“I have a tremendous amount of respect for Pete as a visionary leader and professional. Pete has amazing talents for marketing and branding; crafting a powerful and effective message. He really looks deep into “what” motivates the buyer and “why” they should buy your product. I have personally witnessed him put this into action in marketing and sales initiatives. He is also a very gifted public speaker and writer.”
“Pete is possibly one of the most professional and energetic brand ambassadors I’ve had the pleasure of working with. He continually looks for ways to improve business and inspires at every opportunity… And a true gentleman.”
“What you quickly learn about Pete is that he is dedicated, hardworking, and has an infectious enthusiasm for his products and the custom installation industry as a whole that is rare in its intensity. A respected leader, his professionalism, charisma, and market knowledge have all contributed to his uncanny ability to build lasting relationships that have driven his sales success, particularly internationally, as he was instrumental in helping to build his brand globally.”
“Pete’s a consummate professional … He’s by far the best I’ve met at balancing the requirements of the job with establishing and growing a sincere personal relationship. That’s not to say he’s not talented: his sales management, diplomacy, and presenting skills are well-known…I would have no hesitation whatsoever in recommending Pete in any sales/management/influencer role.”
“Pete is creative, aggressive, and a consummate professional and the results show ….”
“Pete makes it a habit of under-promising and over-delivering, time after time. He’s extremely pleasant to work with, honest, providing maximum value for the dollar … If you’re looking for someone with impeccable integrity, a keen knowledge of the industry, someone who will get results (without making excuses) than I can think of nobody more qualified to get the job done than Pete. He is a force of nature!”
“Having worked with Pete for a number of years he has proven to be a professional, reliable and involved sales manager. He has always been focused on objectives mutually agreed upon and never missed to develop a friendly climate among his business partners.”
“Pete is an International legend in the CE Industry, an awesome business professional and an incredible educator and trainer. Pete is a mentor to me and taught me many valuable lessons in my professional life. He is the international face of integrated systems products.”
“Pete is an experienced manager with great International experience. If you are a company trying to expand your boundaries outside of the USA then he certainly can help you establish the right partners and strategy to achieve this goal.”
“Pete Baker is a visionary business professional and master at International Sales. Although he resides in North America, he has global experience and Thinks BIG, from a worldwide perspective.
I have had the great pleasure to work closely with Pete Baker over the past decade. I have witnessed his talent and abilities in sales, marketing, and international business development. Pete has achieved success at everything he puts his mind to, and it does not happen by accident. He carefully works with his industry partners to define a strategic roadmap to success and then executes the plan with precision…”
‘I recommend Pete without reservation. He is a skilled and prepared leader, and would be an asset to any organization. Pete is exceptional at creating and managing relationships, and he is particularly adept at International business. If expanding your sales overseas is a priority, I recommend contacting Pete; he knows the market, the key players, and understands international business…”