Are You Selling The Right Solution?
“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had…
Consumers are a little scared of you (Professional Integrators)
Believe it or not, many consumers are actually terrified of purchasing professionally installed entertainment systems, or at least a little intimidated by technology. The simple reason for this is that…
Why should anyone buy from you?
A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers…