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  • Home
  • About Us
  • Services
    • BIG Idea Group
  • Brands
  • Resources
    • Industry Resources
    • Our Market
    • Become a BIG Distributor
    • Savant
    • Education
    • Brochures
    • Business Related Videos
    • BIG Professional Resources
    • Upcoming Events
    • Partner Resources
    • Home Technology Association
  • What’s New
    • Upcoming Events
  • Contact Us
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  2. 2016
  3. April

Are You Selling The Right Solution?

ArticlesBy The BIG CorpApril 26, 2016

“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had…

Consumers are a little scared of you (Professional Integrators)

ArticlesBy The BIG CorpApril 1, 2016

Believe it or not, many consumers are actually terrified of purchasing professionally installed entertainment systems, or at least a little intimidated by technology. The simple reason for this is that…

Why should anyone buy from you?

ArticlesBy The BIG CorpApril 1, 2016

A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers…

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