“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had the opportunity and pleasure to meet with professional integrators all over the world. Often, while meeting with these professionals, I would hear similar objections across…
Believe it or not, many consumers are actually terrified of purchasing professionally installed entertainment systems, or at least a little intimidated by technology. The simple reason for this is that they are afraid that they are going to make a huge investment, and then not be able to turn on their TV. As a Professional…
A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers from you today; so you need to give them a reason why they should.” This is so true, and not just when talking about loudspeakers.…