Marketing Cheat Sheet
Do you ever struggle to identify eye-catching and compelling content while updating your website, creating a sales presentation or marketing your company, brand or product? Throughout my career as a…
Are you making a good ‘last’ impression with your customers?
Adding a new customer can be hard work, especially with tough competition in the market. I think back on many good clients I had the great pleasure to work with…
“That’s Too Expensive, my customer would never buy that”
Over the past few months, I have had the great pleasure and opportunity to attend several dealer events and trade shows, in the USA and Internationally. One of the comments…
Is Your Company Sitting on a One-Legged Stool?
When my kids were younger, I would tell them the following story to guide them towards better stability in their life. I would tell them if they had a stool…
“Expand your horizons into commercial projects, for new opportunities.”
After 30+ years in the industry, 2023 will be one to bookmark. In 2022, we saw a surge in business with so many projects backed up in the pipeline off…
How can we elevate the level of professionalism in the CI Industry?
Recently, I was at dinner with some friends and the topic of Smart Home Technology came up in the conversation. Immediately one of the ladies at the table said “Don’t…
“Is your business healthy enough to withstand a fatal blow?”
A few weeks ago, I went into the hospital after suffering through some agonizing abdominal pain for roughly 12 hours. After getting admitted, they ran some tests and performed a…
When the going gets tough. the tough work harder!
A few weeks ago, I was in Florida for a wedding. During the week, my wife and I took a break to hang out on the beach and had a…
Are you afraid of your phone?
Have you ever been afraid of your phone? Over the past few weeks, I have had several friends and family members contact me because they had money in hand to…
Don’t Discount Your Value!
I just returned for an amazing ISE (Integrated Systems Expo) in Barcelona, Spain. During my visit to ISE, I spent one evening with a group of dealers at a local…