“Who do you think you are? What is your brand?”
In a recent article, I posed the question: “why anyone should buy from you?” This was designed to encourage you to explore what value you have to offer your customer…
Are you instrument rated?
Recently, a major commercial airline made global headlines because of an error by the pilots in landing at the wrong airport. Not only did these pilots deliver a plane full…
Take your blindfold off … and elevate the service experience for your clients
It’s 7pm on Friday night and it has been a long, busy week. Your head hurts a little from the countless decisions you’ve made, problems you’ve solved and, hopefully, deals…
Valuing Your Services – Why Price Matching Online or Big-Box Retailers is Hurting Your Business
When I owned my integration business, I was regularly asked how competitive my prices were, if my prices were similar to those online, if I would match the prices of…
Habitat & Technologies Magazine
Download our article in Habitat & Technologies Magazine
The BIG Corp Named International Sales Manager for Home Audio Distribution Systems Leader Russound
CHANHASSEN, Minn. — June 20, 2016 — The BIG Corp (Baker International Group), a leading global, full-service sales rep firm, announced today that it has been selected as the EMEA…
Are You Selling The Right Solution?
“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had…
Consumers are a little scared of you (Professional Integrators)
Believe it or not, many consumers are actually terrified of purchasing professionally installed entertainment systems, or at least a little intimidated by technology. The simple reason for this is that…
Why should anyone buy from you?
A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers…