Beware of the SFD!
In 1962, a group of four British musicians drove ten hours in a snowstorm to audition with Decca Records. After playing several songs, the producer at Decca dismissed them citing…
We All Work for Sales!
“We all work for sales.” I was recently alerted to this business mantra. A friend of mine recounted how he would tell his staff: “you don’t work for accounting, for…
“Sail towards your future success!”
In 1884 in a small town in Hassroun, Lebanon an eleven-year-old boy, Thannous Michael Saadi made the brave and pivotal life decision to leave his beloved country with his uncle…
Communication will determine the success or failure of your business!
Many years ago, when I had my Integration Company, I was working on a very nice remodel project. The homeowner was a big Italian guy with a very “strong personality”,…
“I’m Too Busy”
I would like to …… but I’m too busy is something that I have thought or said countless times over the years. I would like to take this course, update…
Selling Home Technology to Baby Boomers
I have been in the consumer electronics industry and involved with residential technologies for more than 30 years, with several decades invested as an integrator meeting with hundreds of end…
“Delight your prospects, even if they don’t become a customer”
Last year I was on a business trip overseas, visiting prospective new customers, with a local Sales Rep who distributed several of my product lines. During our conversations, a company…
Guest Appearance on the Automation Unplugged Podcast
Pete Baker, President of The BIG Corp, is a sales and marketing professional with over 30 years of global experience making large strides in the CE industry. Pete began his…
Vendez différemment
Je suis intégrateur dans l’âme, je le fais depuis plus de 20 ans. En conséquence, j’aime rencontrer des intégrateurs du monde entier et leur parler de leur succès et de…
“It’s all about perspective!”
As an avid runner, I love the story of the first sub 4-minute mile. For over a thousand years countless people tried to run a sub 4-minute mile. It was…