Are you instrument rated?
Recently, a major commercial airline made global headlines because of an error by the pilots in landing at the wrong airport. Not only did these pilots deliver a plane full…
Take your blindfold off … and elevate the service experience for your clients
It’s 7pm on Friday night and it has been a long, busy week. Your head hurts a little from the countless decisions you’ve made, problems you’ve solved and, hopefully, deals…
Valuing Your Services – Why Price Matching Online or Big-Box Retailers is Hurting Your Business
When I owned my integration business, I was regularly asked how competitive my prices were, if my prices were similar to those online, if I would match the prices of…
Habitat & Technologies Magazine
Download our article in Habitat & Technologies Magazine
Are You Selling The Right Solution?
“Are you taking the path of least resistance or offering the correct solution to your clients?” Over the course of my 25+-year-career in the consumer electronics industry I have had…
Consumers are a little scared of you (Professional Integrators)
Believe it or not, many consumers are actually terrified of purchasing professionally installed entertainment systems, or at least a little intimidated by technology. The simple reason for this is that…
Why should anyone buy from you?
A good friend of mine and former managing director of Jamo US, Helge Fischer, would often say to his team: “Nobody standing in line is waiting to buy Jamo speakers…